Literacy
According to a recent report released by the National Institute of Literacy (www.nifl.gov), over 90 million US adults are functionally illiterate or near illiterate. When a consumer cannot read or comprehend safety information or a product or appliance’s fire safety warnings, he or she may not take the necessary actions to reduce the risk of fire at home. To be effective for these individuals, safety messages need to have simplified instructions, use graphic illustrations instead of text, and be supported by local partnerships with community organizations having expertise in reaching adults with low literacy skills Fire Safety Literacy Project
National Safety Council
See Website: www.firesafetyliteracyproject.org